A brand series for MIDA Nail Care, made entirely with AI from the first frame to the final grade. Early-1960s Italy: a convertible among cypresses, a sailing boat in a bay, Amalfi, the perfect couple on honeymoon. “Partner perfetti in Honeymoon”.
Instead of a nail polish ad we made a mini-series in which the product lives inside the story: the heroine’s hands in frame are the product shot nobody wants to skip.
Why AI. On a classic shoot, vintage cars, costumes and coastal locations would cost as much as a full advertising film. With AI it is a question of direction and iteration, not logistics. Framing, editing rhythm and shot order were built exactly as on set.
Every episode has a 9:16 vertical version: not a crop of the horizontal but a separate cut for the feed.
There is also a black-and-white teaser in the “behind the scenes” style of a classic sound stage: a wind machine, a painted backdrop, crew silhouettes. It works as the season announcement.
Brand Show is the deepest level of the living room: concept, production bible, first episode and season.