In our mark the door has no threshold, and that is not only graphics. Part of every year we work pro bono: for free or for far less than the work costs.
Whose life gets better or safer, and how will you see it?
The answer is a specific person or community that is measurably better off afterwards: a donor found, a prosthesis funded, an archive saved that would otherwise vanish.
We choose the form on the first call, once the scope is visible, instead of promising everyone the same discount in advance.
You pay nothing when the project is short, clear and passes the filter. There are a few of these a year: more than that the studio cannot carry without hurting paid work.
Our work is free, you pay only what leaves the studio: gear, transport, location, fees for people we bring in.
When there is no budget and the shoot is due now, you get a script, a shot list, and camera and sound settings. You shoot it yourselves.
It is different work, and it has a normal price.
A company does a good thing and wants a film about it. That is a commercial project, priced as one.
Annual responsibility reports, certificate ceremonies, conference recaps. We make them, for money.
If nothing changes afterwards except the view count, the filter isn't passed.
Parties, candidates, election campaigns. Regardless of our own views and of how right the idea is.
Write when the project already exists.
One paragraph: what you do, for whom, and the answer to the question above. No deck needed.
We look at whether video actually helps here. If it doesn't, we say so.
We say yes with a form of taking part or no with a reason.
We don't count this as charity and we don't put it in reports.