A warm and cozy reminder that family evenings are enjoyable and important, with no gap between generations.
The campaign included short TV spots and a full version for YouTube Preroll. We had 2 weeks for everything: concept and approval, casting, music, pre-production, shoot, post-production and editing, a photo shoot with the main characters and the promotional materials. The brand’s audience is very broad: nearly every resident of Ukraine has used its services.
Audience analysis gave two main groups:
“Caring”: people who connect services for their loved ones, such as adult children who have left home or parents who need to keep their children busy.
“Users”: customers of traditional Ukrtelecom services and people who know the brand’s good pricing and can add TV.
“Why the dancing grandfather?” Doesn’t he bring a smile and warm feelings? 🙂