Who is
knocking?

Start with the easy part.

Name

Email

Best way to reach you

Role at the company

Tell us
about you.

Write without structure: we need the core and the tone.

What needs
doing?

One or two sentences.

And what should the person do or feel afterwards?

Is this sales
or meaning?

Think about the CTA at the end: it gives away the floor.

△ RooftopSales and a campaign tied to a date. ▷ Living roomA steady rhythm, so they remember you. □ BasementWho you are and what you believe. Not decidedWe sort it out on the call.

Who is on the other side of the screen? Skip the demographics

Is the creative ready
or do we invent it?

Half the estimate hangs on this.

All setCreative or brief exists, it just needs shooting and cutting. From scratchIdea, script and production. Thinking onlyStrategy and concept. Someone else shoots it. Not sureWe figure it out together.

Final deliverables

Where it will live

References — or what you cannot stand

When, for how much
and where?

A budget range is fine.

Deadline

Why this date

Budget

Where we shoot

Files or links

What did we forget to ask

Who isknocking?

Tell usabout you.

What needsdoing?

Is this salesor meaning?