Our shelf
is open.

The Lab holds what we work with ourselves.

dsh-lab · shelfupdated after every project

#0 ▤ Brief and treatment templates — with the fields that move the estimate, and without the ones nobody fills in. updated 08/26

#1 ∑ The estimate calculator — broken down by unit: shoot, edit, motion, creative. updated 08/26

#2 ☰ Production materials — shoot-day checklists, call sheets, the delivery folder structure, output specs per platform. rolling

#3 ◍ AI preproduction workflows — previz and shotlists with the prompts and the rakes we have already stepped on. rolling

#4 ✎ The prototype generator — further down this page. A brief in, two scripts out; a product photo in, creatives out. in progress

A brief with the right fields saves a week for both the client and the production.

A brief in,
frames out.

01 What we are making

Brand or product

What you are launching

For whom, and what should change in their head

Format

Tone — optional

02 Product frame — if you have one

Drop a product photo here jpg or png · nothing uploads until you press the button

03 Access

Access code

Where to send the result

request access

The prototype shows a direction in minutes but does not replace preproduction: everything that goes into work is rewritten and shot by the team.